Eco & Gea is a Rome-based clothing store that sells products that are made of recyclables and other environmentally friendly processes. Green stores are becoming more popular throughout the world, as more people understand the societal repercussions that arise from fast fashion and other forms of cheaper clothing. Green stores produce longer lasting clothing using companies that comply with labor laws and do not exploit their workforce. The goal of green stores (including Eco & Gea) is to create fashionable clothing while simultaneously improving the planet, respecting all living things, and ending slave labor.
The store was proud to describe their unique products, and had many signs throughout reinforcing their values and what materials they used.
Immediately upon entering the store, customers walked past this chair made of recycled boxes and wood. When we asked the lady working about the piece she said it was to showcase the innovative designs and products the company creates. There were very interesting, yet fashionable pieces made from purely recycled material.
Recycled Clothing
Eco & Gea had a surprisingly large selection of clothing, prior to the visit I figured a company with recycled clothing would have a skimpy selection due to material restrictions. I was also amazed that the products felt like normal clothes that I own and that they were stylish. The pricing was higher than I would normally consider, but these clothes are built for durability unlike the cheap fast fashion clothing that is so prevalent throughout the world.
Shoes/Accessories
The shoe selection was relatively small compared to the clothing section, but there was still a selection ranging from sandals to boots to choose from. The shoes were also fashionable and the materials were tougher than the average shoe. The accessory section was very small but there were eye-catching products. My favorite accessory was the wallet made out of recycled tires.The wallet was extremely stout and definitely would handle wear and tear for years down the road.
Thoughts
My perception on recycled clothing has done a complete one-eighty after visiting the green store. I was able to see firsthand the high quality products that are produced, and have gained a better understanding of the positive impact green clothing has on the environment. The staff was very friendly and glad to explain the materials in their products and walk us through their values. I think that if people understand the mission of green stores and the value of long-lasting fashionable products, more people will be willing to spend extra money to support these types of brands. This experience has made me more conscious of my own purchasing behaviors and less willing to buy from fast fashion stores.
Colin's Italy Experience 